THE OFFICIAL WEBSITE FOR SHORTY T
  • Home
  • Bio
  • Blog
  • Music
    • The ReHeat Series
  • Photos
  • Videos
  • Services
  • Contact

Networking in the Music Industry: How to Make Meaningful Connections When You Can't Always Attend Events

5/19/2025

0 Comments

 
Picture
Look, I've been grinding in this industry for two decades now, and if there's one thing I've learned, it's that relationships move mountains in music. But let's be real - between studio time, shows, and everything else on your plate, consistently showing up at every industry event just isn't happening. Especially when you're handling your own career and those events often come with hefty price tags.

After 20 years as an artist, songwriter, engineer, and consultant, I've developed strategies for building meaningful connections even when I can't physically be in every room where decisions are happening. Let me break down what actually works.

The Networking Paradox for Independent Artists

For independent artists, the challenge is clear: you need connections to grow your career, but building those connections traditionally requires resources (time and money) that many indies don't have in abundance. According to a 2024 survey by the Independent Music Creators Association, 68% of independent artists cite "lack of industry connections" as their biggest career obstacle, while 73% report being unable to attend more than three industry events per year due to financial constraints.

Digital Networking Strategies That Actually Work

1. Leverage Social Media Beyond Self-Promotion
Most artists use social media solely to promote their music, but the real networking power comes from engagement. Instead of just posting your content:
  • Comment thoughtfully on posts by industry professionals
  • Share and celebrate others' wins (producers, engineers, other artists)
  • Participate in music-focused Twitter/X Spaces or Instagram Lives
  • Join genre-specific Discord servers where A&Rs and playlist curators lurk

As music industry consultant Mark Mulligan noted in his 2024 report on digital music marketing, "Artists who engage in two-way conversations on social platforms see 3.7x more industry connections than those who only broadcast content."

2. Create Value Through Content
One of the most powerful ways to network without attending events is to become a resource yourself. Consider:
  • Starting a podcast interviewing other indie artists (they'll promote it too)
  • Creating tutorial videos sharing your production techniques
  • Writing blog posts (like this one) that showcase your industry knowledge
  • Hosting virtual listening sessions for works-in-progress

By providing value, you position yourself as a contributor to the community rather than just someone looking to extract value from it.

Virtual Events: The New Networking Frontier

The post-pandemic landscape has normalized virtual industry events. Platforms like Clubhouse may have faded, but industry-specific virtual meetups continue to thrive. Look for:
  • Virtual music conferences (often cheaper than in-person events)
  • Online producer/artist meetups
  • Digital showcases and listening rooms
  • Virtual mentor sessions with established artists

According to the Future Music Forum's 2024 report, "Virtual music industry events saw a 47% increase in professional connections leading to collaboration compared to the previous year."

Email: The Underrated Networking Tool

In my experience, a well-crafted email can sometimes be more effective than a brief in-person meeting. The key is personalization and research. Before reaching out:
  • Study the person's work thoroughly
  • Reference specific projects they've been involved with
  • Clearly articulate why you're reaching out
  • Keep it concise (3-4 paragraphs maximum)
  • Include links to your best work, not all your work

Remember that your email signature should include all your social links and website, making it easy for people to check out your music.

Building a Street Team for Extended Reach
​

When you can't be everywhere, having representatives can multiply your networking efforts. Consider:
  • Recruiting passionate fans to represent you at events
  • Offering merchandise, exclusive content, or other incentives
  • Creating clear guidelines about how to represent your brand
  • Establishing regular check-ins to maintain engagement

A dedicated street team can distribute your promotional materials at events you can't attend and make initial connections that you can follow up on digitally.

Quality Over Quantity: The Focused Networking Approach

Rather than trying to attend every event or connect with everyone, focus your limited networking resources on high-impact relationships. Ask yourself:
  • Who are the 5-10 people who could most impact my career right now?
  • What value can I offer them specifically?
  • Which events are these specific people most likely to attend?

This targeted approach allows you to make the most of limited networking opportunities.

The Follow-Up: Where Real Relationships Begin

Whether you connect with someone virtually or during one of the few events you can attend, the follow-up is where relationships are actually built. Create a system for:
  • Sending personalized follow-up messages within 48 hours
  • Keeping track of conversations and personal details
  • Checking in periodically without asking for anything
  • Celebrating others' successes publicly

Conclusion: Consistency Beats Frequency

The most important thing to remember is that consistent, meaningful engagement is more valuable than frequent, superficial interaction. By focusing on quality connections, leveraging digital tools, and being strategic about the few in-person events you can attend, you can build a powerful network despite limitations.

Remember what producer Rick Rubin once said: "The music business is a relationship business. Even in the digital age, it's about people connecting with people." The methods may have evolved, but the fundamental truth remains.
​
What networking strategies have worked best for you? Share your experiences in the comments below, and let's continue building this community together.
Picture
0 Comments

Tory Lanez Stabbed in Prison: Rapper Survives Brutal Attack Behind Bars

5/13/2025

0 Comments

 
Picture
Brutal Assault at California Correctional Institution
On the morning of May 12, 2025, rapper Tory Lanez, born Daystar Peterson, was violently attacked in prison.

The incident occurred at the California Correctional Institution in Tehachapi, where Lanez is serving a 10-year sentence for the 2020 shooting of Megan Thee Stallion.

According to reports, Lanez was stabbed 14 times by another inmate.
The injuries included seven wounds to his back, four to his torso, two to the back of his head, and one to the left side of his face.

Both of his lungs collapsed, necessitating immediate medical attention (EW, Vulture).

Emergency Response and Lanez’s Recovery

Prison staff responded promptly, providing emergency care before transporting Lanez to a hospital in Bakersfield.
​
Initially placed on a breathing apparatus, he is now breathing independently and is reported to be in stable condition.

Despite the severity of his injuries, Lanez is in good spirits and has expressed gratitude for the support he has received (People).

Ongoing Investigation into the Attack

The motive behind the attack remains unclear.
An investigation is underway, led by the prison’s Investigative Services Unit and the Kern County District Attorney’s Office.

The Office of the Inspector General has also been notified (Houston Chronicle).


Background on Lanez’s Incarceration and Music Career
Lanez was convicted in December 2022 on multiple felony charges related to the shooting of Megan Thee Stallion.

He was sentenced in August 2023 and is currently serving his term at the Tehachapi facility.
Despite his incarceration, Lanez has continued to work on music, recently releasing an album titled Peterson, which was recorded while in prison (Wikipedia).

What’s Next? Security Concerns and Public Reactions

This incident has raised concerns about inmate safety and prison security measures.
As the investigation continues, further details are expected to emerge regarding the circumstances of the attack and any potential charges against the assailant.

Public reactions have been mixed, with fans expressing concern and others questioning the conditions of high-profile incarcerations.
0 Comments

Diddy on Trial: The Shocking Sex Trafficking Case Rocking Hip-Hop

5/12/2025

0 Comments

 
Picture
​The hip-hop world is stunned. Sean “Diddy” Combs, once seen as a music mogul and business icon, is now facing serious federal charges. These include sex trafficking, racketeering, and transporting individuals for prostitution. The trial, underway in Manhattan federal court, has quickly become one of the most high-profile cases in the entertainment industry.

What Are the Charges?
Federal prosecutors allege that Diddy used his music label, Bad Boy Records, as a front for criminal activity. According to court documents, the accusations span over two decades. The case includes claims of coercion, drugging, and sexual exploitation.

Moreover, the charges go beyond just misconduct. Authorities argue that Diddy operated a full criminal enterprise. Victims were allegedly manipulated into performing sexual acts. Some of these incidents were recorded and reportedly used for blackmail.

Key Evidence and Testimony
A pivotal piece of evidence is a 2016 surveillance video. In the footage, Diddy appears to physically assault singer Cassie Ventura. She is expected to testify during the trial. Her statement could heavily influence the jury’s perception.

In addition to Cassie, other alleged victims may take the stand. Their stories, if consistent, could build a strong narrative against Combs. Prosecutors are expected to rely heavily on both digital evidence and personal testimonies.

For a deeper look at the unfolding trial, read this coverage by Reuters.

Diddy’s Response and Legal Team
Diddy has pleaded not guilty to all charges. His legal team argues that the relationships in question were consensual. They claim the recordings and messages are being misinterpreted. According to them, this is a case of character assassination.

Despite these defenses, the judge has denied bail multiple times. That decision reflects the seriousness of the allegations. As a result, Diddy remains in custody while the trial proceeds.

For more details on the accusations and timeline, The Guardian has a helpful overview.

Impact on Hip-Hop and Pop Culture
The case is sending shockwaves through the music industry. Diddy was once a respected figure. He helped launch the careers of many major artists. Now, his brand and legacy are under intense scrutiny.

Many fans feel conflicted. Some defend his right to due process. Others believe the victims and want justice to be served. The trial is sparking important conversations about abuse and power in the entertainment world.

To track court proceedings and breaking updates, check out the latest from New York Post.

What Happens Next?
If convicted, Diddy could face life in prison. The trial is expected to last several weeks. During this time, both sides will present their full cases. The outcome will shape not just Diddy’s future but also public discourse on celebrity accountability.

In the meantime, the world watches. And hip-hop holds its breath.
Picture
0 Comments

Kendrick Lamar’s Super Bowl LIX Halftime Show: A Historic Performance

2/10/2025

0 Comments

 
Picture
On February 9, 2025, Kendrick Lamar delivered a groundbreaking halftime show at Super Bowl LIX, held at the Caesars Superdome in New Orleans. His performance not only showcased his exceptional artistry but also made history as the most-watched Super Bowl halftime show, attracting a staggering 133.5 million viewers (Thompson). Clearly, Lamar’s ability to blend socially conscious themes with high-energy entertainment resonated with fans worldwide.

A Star-Studded Introduction
To begin with, the show opened in a cinematic fashion with Samuel L. Jackson, who portrayed a modern take on "Uncle Sam." This clever introduction immediately set a bold, patriotic tone. As the stage lights brightened, Lamar emerged, kicking off the performance with "Squabble Up", a track from his latest album, GNX. Meanwhile, a synchronized team of dancers dressed in red, white, and blue moved in unison, reinforcing the show’s strong visual storytelling (Jones). Without a doubt, Lamar’s entrance captivated the audience from the very first beat.

Musical Highlights and Surprise Guests
As the show progressed, Lamar continued to amaze the crowd by performing some of his biggest hits. "HUMBLE.", "DNA.", and "Alright" were all met with enthusiastic applause. To enhance the experience, he brought out SZA, who joined him for electrifying renditions of "Luther" and "All the Stars" (Williams). Their chemistry on stage created one of the night’s most memorable moments.

In addition, tennis legend Serena Williams surprised everyone by making a brief but powerful appearance. As the crowd erupted in cheers, Williams showcased her dance moves alongside the performers. This unexpected cameo added an extra layer of excitement to an already star-studded event (Peterson).

Addressing the Drake Feud with "Not Like Us"
Beyond the incredible music and production, one of the most talked-about moments was Lamar’s performance of "Not Like Us." This track, which gained notoriety for its pointed jabs at Drake, played a central role in Lamar’s recent rap feud. Even though the rivalry had sparked significant controversy, Lamar strategically adjusted some lyrics to keep the performance suitable for the massive Super Bowl audience (Miller). By incorporating this song, Lamar demonstrated both his lyrical skill and his willingness to address real-life conflicts through his music.

Cultural Impact and Public Reception
Unsurprisingly, Lamar’s halftime show was met with widespread acclaim. Many praised his ability to balance political commentary, high-energy performance, and mainstream appeal all in one set. Furthermore, critics highlighted how the record-breaking viewership signified a shift in the representation of hip-hop on one of the world’s biggest stages (Thompson).

Overall, Kendrick Lamar’s Super Bowl LIX halftime performance was a defining moment in his career. By seamlessly blending music, visual storytelling, and cultural messaging, he set a new standard for future halftime shows. More importantly, his performance underscored the global impact of hip-hop as a dominant force in music and entertainment.

Watch the Full Performance
​
For those who missed the live broadcast, you can watch Kendrick Lamar’s full Super Bowl Halftime Show here.
Picture
Works Cited
  • Jones, Michael. “Kendrick Lamar’s Super Bowl Halftime Show Review: A Performance to Remember.” Pitchfork, 10 Feb. 2025, https://pitchfork.com/news/kendrick-lamar-plays-2025-super-bowl-halftime-show-watch.
  • Miller, Rachel. “Kendrick Lamar Rewrites ‘Not Like Us’ for Super Bowl: A Subtle Yet Powerful Move.” Rolling Stone, 10 Feb. 2025, https://www.rollingstone.com/kendrick-lamar-drake-super-bowl-performance.
  • Peterson, Mark. “Serena Williams Joins Kendrick Lamar on Stage at Super Bowl Halftime Show.” People Magazine, 10 Feb. 2025, https://people.com/kendrick-lamar-super-bowl-2025-halftime-show-best-photos.
  • Thompson, Alex. “Super Bowl LIX Breaks Records: Kendrick Lamar’s Halftime Show Draws 133.5 Million Viewers.” ESPN, 10 Feb. 2025, https://www.espn.com/kendrick-lamar-super-bowl-viewership-record.
  • Williams, Sarah. “Kendrick Lamar and SZA Reunite for a Powerful Super Bowl Performance.” Billboard, 10 Feb. 2025, https://www.billboard.com/kendrick-lamar-sza-super-bowl-2025.
0 Comments

Rapper OG Maco Dies from Self-Inflicted Gunshot Wound

12/27/2024

0 Comments

 
Picture
The Rise of OG Maco: From “U Guessed It” to Stardom
OG Maco, born Benedict Chiajulam Ihesiba Jr., rose to fame in 2014 with his viral hit “U Guessed It.” The single became an anthem for the trap music movement, peaking at number 90 on the Billboard Hot 100. His raw energy and bold lyrics defined a unique sound that captivated audiences.

A Life Marked by Challenges and Survival
Throughout his career, OG Maco faced significant challenges. In 2016, he survived a severe car accident, sustaining multiple skull fractures. This life-altering event tested his physical and mental strength. Later, in 2019, he was diagnosed with necrotizing fasciitis, a rare and painful condition that impacted his health and appearance.

Despite these hardships, he remained committed to his music. His resilience inspired fans, showcasing his determination to overcome adversity.

The Tragic Incident: A Self-Inflicted Gunshot Wound
On December 12, 2024, OG Maco was found unresponsive in his Los Angeles home. Reports confirmed he had sustained a self-inflicted gunshot wound. He was rushed to Cedars-Sinai Medical Center for emergency treatment. Although he survived the initial injury, his condition deteriorated over the following weeks.

On December 26, 2024, OG Maco passed away at the age of 32. His family expressed their heartbreak, describing him as a “beacon of love and creativity.”

Honoring His Legacy and Contribution to Music
OG Maco’s music left an indelible mark on the industry. His fearless approach to creativity and authenticity resonated deeply with fans. Songs like “U Guessed It” and his mixtapes reflected his passion for storytelling and pushing boundaries.

Artists and fans alike mourned his loss, sharing messages of grief and gratitude. They remembered him as a trailblazer and a source of inspiration.

The Importance of Mental Health Awareness
OG Maco’s passing highlights the need for mental health support within the music industry. The pressures of fame, coupled with personal struggles, often go unnoticed until it’s too late. His story serves as a reminder to prioritize mental well-being and seek help when needed.

If you or someone you know is struggling, resources like the National Suicide Prevention Lifeline are available 24/7.
Picture
0 Comments
<<Previous

    Author

    I am a writer, father, businessman, and much more. I will share with you if you are willing to listen (or should I say read).

    Categories

    All
    January
    New Years
    Studio

    Archives

    May 2025
    February 2025
    December 2024
    November 2024
    October 2024
    May 2024
    February 2024
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    November 2022
    October 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    August 2021
    July 2021
    May 2021
    May 2020
    October 2019
    August 2019
    January 2019
    July 2018
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    May 2015
    April 2015
    January 2015

    RSS Feed

©2020 Shorty T. All Rights Reserved. 
    shnsy          shjetyj       hshnm  fghnetukyuykryk/     Bio      Blog      Music     Contact     Privacy Policy     Terms of Service